audit-offer

Diagnoses offer weaknesses and outputs prioritized fixes with severity scoring.

104|19|Updated Apr 14, 2026
One-click install
npx skills add https://github.com/alexsmedile/hormozi-skills --skill audit-offer
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: audit-offer
Source: https://github.com/alexsmedile/hormozi-skills/tree/main/skills/audit-offer
Command: npx skills add https://github.com/alexsmedile/hormozi-skills --skill audit-offer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

An offer can fail to convert because the outcome, proof, timing, effort, market fit, value stack, pricing, messaging, or objection handling are misaligned; this skill diagnoses those weaknesses and turns them into specific improvements.

Core Features & Use Cases

  • Weak-point offer diagnosis: Evaluates the offer across Hormozi’s Value Equation dimensions to locate what’s holding conversions back.
  • Severity-based issues and fixes: Produces a prioritized list of problems with actionable, specific remediation steps.
  • Conversion-focused output: Generates a structured audit suitable for directly updating an existing sales page, pitch, and offer package.

Quick Start

Provide your current offer details (including your OFFER.md and sales/pitch/pricing information) and ask the assistant to produce an OFFER_AUDIT.md with prioritized fixes using the Hormozi Value Equation.

Frequently Asked Questions about audit-offer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find out why my offer is not converting on my sales page?

To find out why your offer is not converting, you audit the offer across the Hormozi Value Equation dimensions like dream outcome, perceived likelihood, time delay, and effort. This diagnostic process identifies specific weak points in your messaging, pricing, and value stack reducing conversions.

What is an offer audit and how does it improve conversion optimization?

An offer audit is a structured evaluation of your sales page components, pricing, and objection handling using the Hormozi value equation. It improves conversion optimization by diagnosing misaligned market clarity or value stack issues and generating a prioritized list of specific fixes with severity scoring.

How do I audit my sales page pricing and value stack for weak points?

You audit your sales page pricing and value stack by analyzing your current offer details against market clarity, delivery model, and objection handling criteria. This evaluates effort and sacrifice trade-offs to produce a structured audit with actionable remediation steps for weak points.

Can I use the Hormozi Value Equation to fix an existing offer with low conversions?

Yes, you can use the Hormozi Value Equation to fix an existing offer with low conversions by providing your current pitch, audience, and pricing details. The evaluation assesses dream outcome and perceived likelihood to output a prioritized list of specific remediation steps.

What is the best way to handle sales objections when my offer feels off?

The best way to handle sales objections when an offer feels off is to evaluate objection handling alongside your messaging, pricing, and value stack. This structured audit identifies misaligned components and turns them into specific improvements with severity-based prioritization.

What do I need to provide to get a prioritized list of offer fixes?

To get a prioritized list of offer fixes, you need to provide your existing offer details including sales page copy, pitch, audience, pricing, and value-stack information. This input allows the evaluation to assess delivery model and objection handling to output specific remediation steps.