auditing-page-velocity

To audit marketing page speed against Core Web Vitals, assess LCP, INP, CLS, and TTFB metrics against industry benchmarks to identify performance bottlenecks. This skill analyzes image optimization, script loading, and rendering techniques to pinpoint compliance gaps.

Poor Core Web Vitals on marketing sites are commonly caused by anti-patterns like unoptimized hero images, render-blocking scripts, layout shifts from images, and web font FOIT. These factors slow down perceived performance and harm user experience.

Fix render-blocking scripts and unoptimized hero images by applying optimization best practices for script loading strategies and image formats. Use a performance audit template to systematically identify and resolve these common page speed bottlenecks.

Lighthouse works for measuring Core Web Vitals compliance by auditing page performance and rendering techniques. This skill recommends measurement tools like Lighthouse and PageSpeed Insights to validate fixes for font loading and script strategies.

The best way to improve marketing page speed and conversions is to systematically audit performance patterns like skeleton screens and font loading. Identifying and fixing anti-patterns ensures compliance with industry benchmarks and boosts revenue.