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backend-funil

Structure sales funnel back-ends with upsells, downsells, and OTOs.

18|26|Updated Jun 19, 2026
Search Tags:#upsell#funnel#back-end#downsell#OTO
One-click install
npx skills add https://github.com/marketingLendario/cohort-de-marketing --skill backend-funil
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: backend-funil
Source: https://github.com/marketingLendario/cohort-de-marketing/tree/main/.agents/skills/backend-funil
Command: npx skills add https://github.com/marketingLendario/cohort-de-marketing --skill backend-funil

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you structure the back-end of a sales funnel using Alan Nicolas' method, focusing on maximizing ticket value and customer lifetime value.

Core Features & Use Cases

  • Back-End Structure: Create a structured back-end for your funnel, including upsells, downsells, and OTOs.
  • Lifetime Value Optimization: Focus on selling more to the same customer, maximizing lifetime value.
  • Use Case: Use this Skill to design a back-end structure for a digital product, including upsell offers, downsell options, and OTOs, to increase revenue and customer satisfaction.

Quick Start

Use the backend-funil skill to create a back-end structure for your funnel based on the existing front-end product and target audience.

Frequently Asked Questions about backend-funil

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure the back-end of my sales funnel?▼

The back-end of a sales funnel consists of upsells, downsells, and OTOs designed to maximize customer lifetime value. This skill applies Alan Nicolas' method to structure these offers, ensuring you sell more to existing customers rather than acquiring new ones.

How do I create upsell and downsell offers for a digital product?▼

Creating upsell and downsell offers requires mapping your back-end products to your target audience. This skill structures your back-end by configuring OTOs and downsell options based on your existing front-end product, increasing revenue and customer satisfaction.

What do I need to design a funnel back-end using Alan Nicolas' method?▼

Designing a funnel back-end with Alan Nicolas' method requires inputs for your front-end product, back-end products, and target audience. Providing these details allows the skill to generate a structured OTO and upsell sequence that maximizes revenue.

When should I use OTOs in my sales funnel?▼

You should use OTOs in your sales funnel to maximize ticket value immediately after the front-end purchase. Structuring these one-time offers within your back-end ensures you capitalize on the initial buying momentum to increase customer lifetime value.

What is the best way to maximize customer lifetime value in a funnel?▼

The best way to maximize customer lifetime value is by structuring a robust funnel back-end with targeted upsells and downsells. This approach focuses on selling more to the same customer through optimized OTO sequences rather than relying solely on front-end sales.

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