behavioral-economics

Improve user engagement with behavioral economics by embedding cognitive biases and decision frameworks into agent interaction flows. Mechanisms like loss framing and the LAAL protocol shape user decisions and drive long-term retention.

The LAAL protocol is a user retention framework that drives re-engagement by structuring ownership creation, leaving costs, quick-return actions, rewards, and a growth loop. It guides agent behavior to incentivize users to stay active.

Apply loss framing to re-engage dormant users by deploying ready-made copy templates that default to loss-framed messaging. These templates target D3, D7, and D14 dormancy triggers to emphasize the value of continuing versus leaving.

Audit behavioral economics applications by using the Agent BE Map checklist. This evaluates Loss Audit, Ownership, Identity Alignment, Friction, and Progress to ensure BE interventions are effective and measurable across decision-finding flows.

Yes, you can integrate behavioral economics principles without external dependencies. The framework applies 12 BE mechanisms, structured copy templates, and agent-level guidance directly within Susan's decision-finding and interaction flows.

Use behavioral economics mechanisms for user retention when you need to proactively re-engage at-risk or dormant users. The framework provides specific copy templates for D3, D7, and D14 dormancy triggers to intervene before churn.