behavioral-science

To diagnose behavioral bottlenecks for NGO program design, map target behaviors to the COM-B model to identify primary constraints. This structured diagnostic workflow isolates capability, opportunity, and motivation barriers before intervention design.

Choice architecture (Branch A) simplifies user decisions via frameworks like EAST and MINDSPACE, while wise interventions (Branch B) target specific psychological mechanisms. This Skill guides designing both with explicit mechanism specification for evidence-led change.

Design evidence-based interventions for development projects by specifying the behavioral constraint, defining the psychological mechanism, and proposing prioritized design options. This ensures interventions are generalizability-tested and grounded in structured behavioral science frameworks.

Yes, you can use COM-B and BCW frameworks for user research in social sectors. The Skill integrates diagnostic templates and reference frameworks to support measurement planning and behavioral diagnosis across humanitarian aid and development projects.

Avoid using wise interventions when you cannot explicitly specify the target psychological mechanism or plan for generalizability testing. The approach requires clear mapping to COM-B sub-components and identifying Branch A or Branch B constraints to ensure sustained behavior change.

Plan for durable behavior change in social sector programs by integrating Self-Determination Theory (SDT) durability and implementation considerations. This supports sustained behavioral shifts by addressing long-term constraints alongside the initial intervention design.