What problem does it solve?
Many founders and early-stage teams publish generic, committee-sounding content that fails to connect with their Ideal Customer Profile (ICP) or support strategic messaging pillars. This Skill ensures every long-form post reads like the brand, uses buyer vocabulary verbatim, and has a real argumentative angle so readers engage end-to-end.
Core Features & Use Cases
- Brand-voice enforcement: Applies explicit voice attributes and avoid-lists from brand-voice.md to every sentence.
- ICP grounding: Pulls phrasing from global/context/icp.md ("How They Talk About the Problem") and uses it verbatim at least three times.
- Structured workflow: Walks the founder through intent, angle, outline, draft, and distribution artifacts (H1, meta description, slug, one-sentence distribution summary).
- Output to project files: Produces a markdown file in projects/04-inbound-marketing/outputs/blog/<slug>.md when the minimum bar is met.
- Use cases: SEO-targeted deep dives, founder POV essays, launch announcements, and distribution-led customer stories.
Quick Start
Draft a 1,400-word SEO blog targeting "sales onboarding" that uses the brand voice and ICP vocabulary, includes H1, meta description, slug, and a one-sentence distribution summary, and save it to projects/04-inbound-marketing/outputs/blog/sales-onboarding-fix.md.