Blog Writer

Draft long-form blog posts with brand voice and ICP vocabulary.

Updated Apr 6, 2026
One-click install
npx skills add https://github.com/core-wrk/employee-number-two --skill blog-writer-core-wrk
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: Blog Writer
Source: https://github.com/core-wrk/employee-number-two/tree/main/projects/04-inbound-marketing/.claude/skills/blog-writer
Command: npx skills add https://github.com/core-wrk/employee-number-two --skill blog-writer-core-wrk

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Many founders and early-stage teams publish generic, committee-sounding content that fails to connect with their Ideal Customer Profile (ICP) or support strategic messaging pillars. This Skill ensures every long-form post reads like the brand, uses buyer vocabulary verbatim, and has a real argumentative angle so readers engage end-to-end.

Core Features & Use Cases

  • Brand-voice enforcement: Applies explicit voice attributes and avoid-lists from brand-voice.md to every sentence.
  • ICP grounding: Pulls phrasing from global/context/icp.md ("How They Talk About the Problem") and uses it verbatim at least three times.
  • Structured workflow: Walks the founder through intent, angle, outline, draft, and distribution artifacts (H1, meta description, slug, one-sentence distribution summary).
  • Output to project files: Produces a markdown file in projects/04-inbound-marketing/outputs/blog/<slug>.md when the minimum bar is met.
  • Use cases: SEO-targeted deep dives, founder POV essays, launch announcements, and distribution-led customer stories.

Quick Start

Draft a 1,400-word SEO blog targeting "sales onboarding" that uses the brand voice and ICP vocabulary, includes H1, meta description, slug, and a one-sentence distribution summary, and save it to projects/04-inbound-marketing/outputs/blog/sales-onboarding-fix.md.

Frequently Asked Questions about Blog Writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write SEO blog posts that match my brand voice and ICP vocabulary?

To write SEO blog posts that match your brand voice, you need to enforce explicit voice attributes and use Ideal Customer Profile vocabulary verbatim. This approach grounds long-form content in buyer phrasing, ensuring articles connect with target audiences and drive inbound marketing.

What is the best way to draft founder POV essays for inbound marketing?

The best way to draft founder POV essays is to walk through a structured workflow covering intent, angle, outline, draft, and distribution artifacts. This process ensures the essay has a real argumentative angle and uses brand-voice attributes to engage readers end-to-end.

Do I need a messaging framework to generate brand-voice content?

Yes, you need a messaging framework to generate brand-voice content. Accessing brand-voice.md, icp.md, and messaging-framework.md ensures the long-form post pulls buyer phrasing verbatim and applies explicit voice attributes, avoiding generic committee-sounding content.

How do I output a markdown file with a meta description and slug for my blog?

You output a markdown file with a meta description and slug by completing the structured editorial workflow and saving the result to your project outputs folder. The generated file includes the H1, meta description, slug, and a one-sentence distribution summary.

Can I use a content calendar to plan distribution-led customer stories?

Yes, you can use a content calendar to plan distribution-led customer stories. By optionally integrating a content-calendar.md file into your workflow, the drafted post aligns with your scheduled inbound marketing strategy and includes a dedicated distribution summary.

Why does my long-form content sound generic instead of using my brand voice?

Your long-form content sounds generic because it lacks explicit voice attributes and verbatim ICP vocabulary. By enforcing an avoid-list and pulling phrasing directly from your Ideal Customer Profile context, you ensure every sentence reads like the brand and connects with buyers.