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blue-ocean-discovery

Generate a Strategy Canvas, non-customer analysis, and ERRC grid.

3|Updated Nov 27, 2025
Search Tags:#errc#strategy-canvas#value-innovation#market-discovery#non-customers#blue-ocean-strategy
One-click install
npx skills add https://github.com/thinkbigleaders/claude-innovation-skills --skill blue-ocean-discovery
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: blue-ocean-discovery
Source: https://github.com/thinkbigleaders/claude-innovation-skills/tree/main/blue-ocean-discovery
Command: npx skills add https://github.com/thinkbigleaders/claude-innovation-skills --skill blue-ocean-discovery

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and assets (resource) components.

What problem does it solve?

Identify uncontested market spaces and strategic opportunities when industries converge on the same features and compete on the same assumptions. Blue Ocean Discovery helps teams see beyond incumbent competition by mapping where the industry over-invests, which customer groups are being ignored, and which value dimensions can be eliminated, reduced, raised, or created to unlock new demand.

Core Features & Use Cases

  • Strategy Canvas: Define 8–12 competitive factors, rate 3–5 competitors, and surface convergence and blind spots to reveal strategic leverage points.
  • Non-Customer Analysis: Map three tiers of non-customers (soon-to-be, refusing, unexplored), document barriers and substitutes, and estimate opportunity size across global contexts.
  • Four Actions Framework (ERRC): Produce a concrete Eliminate/Reduce/Raise/Create grid and synthesize a new value curve that simultaneously lowers cost and increases buyer value.
  • Use Case: Use during customer discovery to choose target non-customer segments for JTBD interviews or to feed into solution-definition (PRFAQ/Closed World) and ideation workflows.

Quick Start

Use the blue-ocean-discovery skill in interactive mode for the [industry/product space] you want analyzed to generate a Strategy Canvas, non-customer map, and ERRC grid.

Frequently Asked Questions about blue-ocean-discovery

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is blue ocean strategy and how does a strategy canvas work?▼

Blue ocean strategy finds uncontested market spaces by mapping competitive factors on a strategy canvas. You rate 3-5 competitors across 8-12 factors to visualize industry convergence and reveal blind spots for value innovation.

How do I identify non-customers for market discovery and estimate opportunity size?▼

To identify non-customers for market discovery, map three tiers: soon-to-be, refusing, and unexplored. Document their barriers and substitutes to estimate the opportunity size across different global contexts.

How to use the ERRC grid to create a new value curve?▼

To use the ERRC grid, apply the four actions framework to determine what to eliminate, reduce, raise, and create. This synthesis produces a new value curve that simultaneously lowers cost structure and increases buyer value.

What inputs do I need to generate a blue ocean strategy analysis?▼

Generating a blue ocean strategy analysis requires inputs on competitive factors, 3-5 competitor comparisons, and market context. These inputs produce a strategy canvas, non-customer map, ERRC grid, and proposed new value curve.

When should I use value innovation instead of competing on existing market factors?▼

Use value innovation when industries converge on the same features and compete on identical assumptions. It helps see where the industry over-invests and which dimensions to eliminate or create to unlock new demand.

Can I use non-customer analysis to prepare for JTBD interviews?▼

Yes, you can use non-customer analysis during customer discovery to choose target non-customer segments for JTBD interviews. It identifies which ignored groups to target before feeding into solution-definition workflows.

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