bmad-agent-analyst

Invoke the analyst persona and select the market research menu option, which forwards to the deep research workflow with the market type pre-selected. You can also state your intent directly, such as asking for a competitive landscape analysis, to skip the menu.

The persona offers guided brainstorming, market and domain research, technical landscape analysis, technology selection decisions, competitive teardowns, user-voice research, product brief creation, and PRFAQ challenges. Each capability dispatches to a dedicated workflow skill.

Yes, customization works through layered TOML files: defaults in the skill's customize.toml, team overrides, and personal user overrides. Scalars override, tables deep-merge, and menu items merge by code, letting you adjust role, style, principles, and menu entries.

The agent expects BMad project configuration for user name, language, and output locations, plus a resolver script for customization merging. If the resolver script fails, the skill falls back to manually reading and merging the TOML files in base, team, and user order.

The persona itself does not perform research directly; it orchestrates other skills like deep research and product brief workflows. Results depend on those downstream skills being installed, and analysis quality depends on the evidence and context available in the project.