bmad-market-research

This skill orchestrates market research workflows through structured stages: topic clarification, scope setting, customer insights, competitive analysis, and final synthesis. It enforces frontmatter-based scope management and integrates web data verification with source citation tracking for accurate, structured outputs.

The best way is to follow a step-wise workflow: initialize the project, clarify the topic, set scope via frontmatter, gather customer insights and pain points, perform competitive analysis, and synthesize findings into a final research document with an executive summary and actionable recommendations.

To ensure web-sourced data verification during competitive analysis, the research workflow integrates live web data and enforces source citation tracking throughout the process, ensuring all competitive insights are backed by verifiable references and accurate data.

Yes, you need to set scope before gathering customer insights. The workflow applies frontmatter-driven scope management and step-wise activation, requiring topic clarification and scope confirmation before proceeding to data gathering and analysis stages.

Yes, the market research workflow produces a structured output document automatically. It synthesizes verified web data, customer insights, and competitive analysis into a comprehensive final document featuring an executive summary and actionable recommendations.