What problem does it solve?
It helps you turn a vague product idea into a customer-tested, internally feasible PRFAQ by forcing you to write the press release first and then defend it against the hardest customer and stakeholder objections.
Core Features & Use Cases
- Working Backwards PRFAQ coaching: Guides you through writing and refining a press release, then stress-testing it with customer FAQ and internal stakeholder FAQ.
- Hard, structured critique: Challenges vague claims, pushes for specificity, and forces decisions when answers reveal gaps.
- Optional headless first-draft mode: Lets you generate a complete first-draft PRFAQ quickly from structured inputs without interactive coaching.
- Research-grounded outputs: Requires market/competitive/feasibility claims in the output to be verified against current real-world data via research subcomponents.
Quick Start
Ask the AI to run the PRFAQ challenge for your product by giving the specific customer persona, the concrete problem, why it matters, and your initial solution concept.