bonus-stack

Generate a BONUS_STACK.md that maps buyer objections to bonus names, outcomes, and delivery formats.

104|19|Updated Apr 14, 2026
One-click install
npx skills add https://github.com/alexsmedile/hormozi-skills --skill bonus-stack-alexsmedile
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: bonus-stack
Source: https://github.com/alexsmedile/hormozi-skills/tree/main/skills/bonus-stack
Command: npx skills add https://github.com/alexsmedile/hormozi-skills --skill bonus-stack-alexsmedile

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Weak offers and high price resistance lead to missed conversions because buyers don’t feel enough certainty or perceived value; this skill fixes that by converting objections into a structured bonus stack that makes the offer feel complete.

Core Features & Use Cases

  • Objection discovery and mapping: identifies key buyer objections (provided or inferred from audience, offer type, and price) and maps each objection to a bonus solution that removes the specific “reason to say no.”
  • Bonus design for perceived value: creates tangible bonus assets with clear names, outcomes, delivery formats, and estimated perceived value (time-saved and difficulty-reduction based).
  • Strategic stacking and packaging: orders bonuses to address the biggest objection first, limits the stack to high-impact items to avoid confusion, and optionally adds fast-action bonuses to increase urgency.

Quick Start

Ask the assistant to generate a BONUS_STACK.md using your existing OFFER.md plus the top objections you expect from your target audience, then return the stack with objection-to-bonus mapping, delivery formats, and total perceived bonus value.

Frequently Asked Questions about bonus-stack

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I increase perceived value when offer pricing feels too high?

Increase perceived value by designing a bonus stack that neutralizes buyer objections. Convert specific reasons buyers say no into targeted bonus assets, structuring them to make the core offer feel complete and justify the price point.

What is objection mapping and how does it improve conversion optimization?

Objection mapping identifies key buyer hesitations and pairs each with a specific bonus solution. This conversion optimization technique removes 'reasons to say no' by ensuring every major pricing or value concern is directly addressed by a tangible bonus asset.

How do I package bonuses to maximize value perception in my offer?

Package bonuses by ordering them to address the biggest objection first, limiting the stack to high-impact items to avoid confusion, and adding fast-action bonuses for urgency. Generate clear bonus names, outcomes, delivery formats, and estimated perceived value.

Can I generate a structured bonus stack from an existing offer summary?

Yes, generate a BONUS_STACK.md structure from your existing offer summary and expected objections. The output includes objection-to-bonus mapping, delivery formats, and total perceived bonus value to integrate directly into your marketing and sales contexts.

When should I use a bonus stack for my marketing offer?

Use a bonus stack when pricing feels too high, conversions are low, or the offer feels incomplete. It is applied across marketing and sales contexts to systematically neutralize objections and increase perceived value before buyers make a purchase decision.

What's the best way to handle buyer objections without lowering my pricing?

Handle objections by converting them into high-value bonuses rather than discounting. Identify specific buyer hesitations, map each to a targeted bonus asset with a clear outcome and delivery format, and present the stack to elevate total perceived value.