brainstorm-experiments-new

To validate a new product concept, you design lean startup experiments by generating XYZ hypotheses ("At least X% of Y will do Z") and running 2-3 lightweight pretotypes like landing pages or waitlists to test demand with minimal effort.

A pretotype is a lightweight experiment, such as an explainer video or manual MVP, used to test a product concept before building a full MVP. You need it during early-stage validation to verify demand under resource constraints.

You write an XYZ hypothesis by formatting your assumption as "At least X% of Y will do Z", which quantifies the expected demand. This structure helps define clear metrics and success criteria for your validation experiments.

Yes, you can use landing pages, explainer videos, and waitlists as pretotypes to test assumptions without coding. These lightweight experiments validate market demand manually before committing development resources.

The best way to define success criteria is by applying principles like Skin-in-the-Game and YODA alongside your XYZ hypothesis. This ensures your metrics measure genuine user commitment during lean experiments.