brainstorm-experiments-new

Create an XYZ hypothesis stating that at least X% of target market Y will perform action Z, then run 2-3 pretotype experiments such as a landing page, explainer video, or pre-order campaign. Measure real commitment like payments or sign-ups rather than stated interest.

A pretotype tests whether anyone wants the product at all, using minimal artifacts like landing pages or fake-door tests, while a prototype tests how the product works. Pretotyping follows Alberto Savoia's The Right It methodology and costs far less than prototyping.

An XYZ hypothesis is a testable statement in the form "at least X% of Y will do Z", where X is the expected percentage of the target market, Y is the specific audience, and Z is the behavior they will exhibit. It converts vague ideas into measurable predictions.

The skill follows the YODA principle (Your Own Data): market reports and analogies reflect other people's markets, not yours. Running your own experiments produces behavioral evidence specific to your exact product concept and audience.

Landing page sign-ups measure interest but not necessarily willingness to pay. The skill recommends skin-in-the-game tests like pre-orders or deposits, since only real commitments of money, time, or reputation reliably predict demand.