brainstorming

Divergent thinking generates a broad set of potential solutions by applying structured techniques like Mind Mapping, SCAMPER, How Might We, and Crazy 8s. These methods explore concepts, map relationships, and extend ideas to produce large quantities of evaluable options suitable for decision-making in product development.

Use a quick scoring framework to evaluate and rank generated ideas. This approach lets you organize concepts, combine related ones, and select top candidates—such as choosing the best 3 from 12 ideas—creating a structured, prioritized concept set ready for development.

Mind Mapping visualizes relationships and branches ideas hierarchically from a central concept. SCAMPER applies systematic prompts—Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse—to force creative modifications. Choose Mind Mapping for exploration; use SCAMPER when you need directed, attribute-focused variations.

Yes. How Might We reframes problems as open-ended opportunities to explore broad solution spaces. Crazy 8s rapidly sketches eight variations in a time-boxed sprint. Combining them lets you generate reframed problems and quickly iterate through visual alternatives to find promising directions.

Ideation—using Mind Mapping, SCAMPER, How Might We, and Crazy 8s—generates volume and explores possibilities without judgment. Idea evaluation applies a scoring framework to assess and rank concepts by criteria, converting raw ideas into prioritized, actionable candidates for decision-making.