brand-audit

Audit brand touchpoints across web, social, print, and documents for visual and verbal drift.

3|Updated May 28, 2026
One-click install
npx skills add https://github.com/mahg-es/araya --skill brand-audit-mahg-es
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: brand-audit
Source: https://github.com/mahg-es/araya/tree/main/skills/brand-audit
Command: npx skills add https://github.com/mahg-es/araya --skill brand-audit-mahg-es

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Brands drift. A color changes here, a font there, a logo version gets stale — the brand becomes unrecognizable. Regular audits catch drift early and keep all properties aligned with canonical guidelines.

Core Features & Use Cases

  • Audit all touchpoints: websites, social profiles, presentations, documents against canonical brand guidelines.
  • Remediation planning: rate severity, prioritize fixes, and produce concrete action plans for each finding.
  • Use Case: Quarterly audits, after rebrands, or during launches to ensure consistency across web, social, and print properties.

Quick Start

Run the audit across all properties using the canonical brand guidelines to produce a remediation backlog.

Frequently Asked Questions about brand-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I audit my brand touchpoints for visual and verbal consistency?

A brand audit checks websites, social profiles, presentations, and documents against canonical brand guidelines. It detects visual and verbal drift to produce a prioritized remediation backlog with severity ratings and concrete fixes for each finding.

What is the best way to fix brand guideline drift across web and social properties?

The best way to fix brand guideline drift is applying a comprehensive audit across all touchpoints. It identifies inconsistencies in colors, fonts, logos, and tone of voice, then outputs a prioritized remediation plan with concrete fixes for each finding.

When do I need to run a brand audit for my marketing materials?

You need to run a brand audit quarterly, after rebrands, or during launches. These milestones ensure consistency across web, social, and print properties, catching visual and verbal drift early before it makes the brand unrecognizable.

How do I create a remediation plan for visual inconsistencies in my documents?

To create a remediation plan for visual inconsistencies, audit your documents against canonical brand guidelines. The audit automatically rates severity, prioritizes fixes, and produces concrete action plans to address any detected brand drift.

Can I check tone of voice and verbal drift during a brand audit?

Yes, you can check tone of voice and verbal drift during a brand audit. The process evaluates all touchpoints against canonical brand guidelines, detecting both visual inconsistencies and verbal drift to produce a complete remediation backlog.