What problem does it solve?
Brand work often starts with visuals but needs a strategy-first system so teams can consistently communicate who they are, for whom, and why they matter.
Core Features & Use Cases
- Brand strategy and system building: turns audience, positioning, voice, and visual rules into an actionable system rather than isolated styling.
- Canonical documentation workflow: treats /Brand/BRAND.md as the single source of truth and consolidates conflicts into that file.
- Audit and gap analysis: inspects /Brand, detects contradictions, and produces a clear gap report of what is approved, suggested, and missing.
- Tradeoff-driven direction generation: proposes multiple distinct directions and makes risks and sacrifices explicit.
- Governance and accessibility considerations: includes accessibility constraints, documentation for implementation, and human approval guardrails.
Quick Start
Use brand-design to inspect /Brand and create or update /Brand/BRAND.md for a new or evolving project brand.