brand-diagnosis

Generate a structured brand diagnosis with scorecard and recommendations from materials.

Updated Aug 23, 2026
One-click install
npx skills add https://github.com/antikode/skills --skill brand-diagnosis
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: brand-diagnosis
Source: https://github.com/antikode/skills/tree/main/skills/brand-diagnosis
Command: npx skills add https://github.com/antikode/skills --skill brand-diagnosis

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill converts scattered brand materials (PDFs, images, website content, and raw text) into a concise, actionable brand diagnosis that informs strategy, positioning, and creative briefs. It outputs a completeness scorecard, differentiator analysis, pitch angle recommendations, and a portable brand essence brief that can be dropped into Claude or design systems.

Core Features & Use Cases

  • Assess Brand Identity, Voice, Audience, Competitive Signals, and Digital Presence from provided materials.
  • Produce a structured, reusable Brand Essence Brief and a completeness scorecard to align stakeholders.
  • Support kickoff, audit, and design/strategy sessions by supplying a compact, actionable diagnosis.

Quick Start

Provide any combination of brand materials (PDFs, images, website URL, or raw text) and let the Skill generate the diagnosis.

Frequently Asked Questions about brand-diagnosis

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I consolidate scattered brand materials into a structured brand audit?

To consolidate scattered brand materials into a structured brand audit, provide your PDFs, images, website URLs, and raw text to generate a completeness scorecard, differentiator analysis, and a portable Brand Essence Brief.

Can I generate a brand essence brief from website content and raw text for pitch development?

Yes, you can generate a portable Brand Essence Brief from website content and raw text for pitch development. The process analyzes brand identity, voice, and competitive signals to output actionable pitch angle recommendations.

What is the best way to assess brand identity and competitive signals from existing PDFs and images?

The best way to assess brand identity and competitive signals from existing PDFs and images is to run them through a diagnostic process that evaluates digital presence and outputs a completeness scorecard to align stakeholders.

How do I prepare kickoff briefs for Claude-driven design and strategy sessions?

You prepare kickoff briefs for Claude-driven design and strategy sessions by inputting your raw brand assets. The diagnosis generates a compact, reusable Brand Essence Brief that can be dropped directly into Claude or design systems.

Does brand diagnosis work with unstructured raw text and visual assets without a predefined format?

Brand diagnosis works with unstructured raw text, URLs, and visual assets without a predefined format. It extracts audience insights and brand voice to produce a structured, actionable diagnosis for strategic branding work.

When do I need a completeness scorecard for strategic branding work?

You need a completeness scorecard for strategic branding work when aligning stakeholders before a kickoff or audit. It assesses gaps across brand identity, voice, audience, competitive signals, and digital presence from provided materials.