What problem does it solve? Brand identity knowledge is often scattered, implicit, or locked in founders' heads, making it impossible to brief designers, writers, and collaborators consistently. This Skill runs a structured, multi-session interview process that elicits, captures, and synthesizes that knowledge into a single master brandbook. ## Core Features & Use Cases - Eight-module interview framework: Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension using laddering, 5 Whys, and projective techniques grounded in frameworks like Sinek, Dunford, Kapferer, and Mark & Pearson. - Resumable disk-persisted state: Writes module files and a state.json checkpoint after each session so interviews can span days or weeks without losing progress. - Multi-founder reconciliation: Captures individual founder interviews separately, then runs a reconciliation pass flagging convergences, divergences, and productive tensions. - Use Case: A consultancy founder needs a written brand identity to brief a design agency. Over several sessions, the Skill interviews them module by module, saves each module's raw quotes and synthesis, and finally produces 90_SYNTHESIS.md as the complete brandbook. ## Quick Start Ask the assistant to start a brand discovery interview for your brand and confirm where the brand-identity files should be saved.
