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ThejanaJayalath
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brand-discovery

Conduct structured brand identity interviews across multiple sessions.

Updated Jan 30, 2026
Search Tags:#branding#positioning#strategy#interview#synthesis#identity
One-click install
npx skills add https://github.com/ThejanaJayalath/Niolla-PM-system --skill brand-discovery-thejanajayalath
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-discovery
Source: https://github.com/ThejanaJayalath/Niolla-PM-system/tree/main/.cursor/.agents/skills/brand-discovery
Command: npx skills add https://github.com/ThejanaJayalath/Niolla-PM-system --skill brand-discovery-thejanajayalath

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the problem of fragmented, founder-dependent, or poorly articulated brand identities by providing a structured, repeatable framework to capture and synthesize core brand values.

Core Features & Use Cases

  • Structured Interview Modules: Guides users through 8 distinct modules covering purpose, positioning, audience, personality, voice, narrative, and founder-brand tension.
  • Multi-Founder Reconciliation: Handles complex stakeholder environments by capturing individual perspectives and flagging productive tensions for alignment.
  • Persistent State Management: Uses a state-aware system to allow for multi-session interviews that span days or weeks without losing progress.

Quick Start

Activate the brand-discovery skill to begin the first module of your brand identity interview.

Frequently Asked Questions about brand-discovery

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a brand identity through structured interviews?▼

This Skill conducts structured, multi-session brand identity interviews to synthesize organizational purpose, positioning, and narrative into a master brandbook, facilitating stakeholder alignment through module-based questioning and projective techniques.

What is the best way to align multiple founders on brand positioning?▼

Aligning multiple founders on brand positioning requires capturing individual perspectives and flagging productive tensions for reconciliation. The process handles complex stakeholder environments to ensure unified brand strategy and narrative alignment.

Can I pause a brand discovery interview and resume it later without losing progress?▼

Yes, you can pause a brand discovery interview and resume it later. A persistent state tracking system manages progress across complex, long-term workflows spanning days or weeks without data loss.

What modules are covered in a brand discovery interview process?▼

Brand discovery interview modules cover eight distinct areas: purpose, positioning, audience, personality, voice, narrative, and founder-brand tension, ensuring comprehensive synthesis of core brand values and identity.

How does projective technique work in brand strategy synthesis?▼

Projective techniques in brand strategy synthesis use indirect questioning methods during interviews to uncover deeper organizational values and personality traits, reconciling founder-brand tensions to produce an articulated brand identity.

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