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brand-dna-builder

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Build brand foundations from real web data.

Marketing & Sales#positioning#brand strategy#website scraping#brand dna#messaging extraction#interview questionnaires
Authorwilliamsforeal
Version1.0.0
Installs0

System Documentation

What problem does it solve?

It creates a trusted Brand DNA file by extracting brand identity and messaging from the brand’s live website, then completing missing details through targeted interview questions—so downstream marketing and creative skills have accurate context.

Core Features & Use Cases

  • Website-first brand extraction: Scrapes the homepage first, using a WebFetch → Firecrawl → manual paste fallback chain, and extracts Brand Identity, Visual Identity, Copy & Messaging, Social Proof, and Voice Signals without guessing.
  • Gap-filling via guided interviews: Asks only for information the website cannot reliably provide (ICP specifics, differentiators, forbidden claims, positioning, priority SKUs), in small batches.
  • Writes the canonical output: Saves the verified results to brand/brand-dna.md (or clients/[client-name]/brand/brand-dna.md for agencies), following the provided brand-dna template structure.

Quick Start

Tell the user to share the brand name and website URL, then say you will scrape the homepage and confirm the extracted Brand DNA with them before saving.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: brand-dna-builder
Download link: https://github.com/williamsforeal/Cyclone-SS/archive/main.zip#brand-dna-builder

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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