brand-guidelines

To write UI copy matching Sentry brand guidelines, use Plain Speech as the default tone for most interface text. Apply Sentry Voice when pages require more personality, ensuring spelling, punctuation, and formatting align with the style guide.

Plain Speech is the default tone for standard UI text like error messages and empty states, prioritizing clarity. Sentry Voice is used selectively for pages requiring personality, adding distinct brand character to user-facing content.

Write onboarding flow text by selecting the appropriate tone and applying Sentry style guide rules for spelling, punctuation, capitalization, word choices, and formatting. The guidelines provide concrete examples for onboarding, loading states, and 404 pages.

Yes, you can use these brand guidelines for documentation and marketing copy. The style guide ensures brand-aligned copy creation across UI text, docs, and marketing materials by satisfying tone, style, and formatting requirements consistently.

Use Plain Speech by default for error messages to ensure clarity. Switch to Sentry Voice only when the specific page or context requires added personality, following the style guide's concrete examples for empty states and error handling.

Brand-consistent 404 pages and empty states follow Sentry style guide rules for spelling, punctuation, capitalization, word choices, and formatting. The guidelines provide concrete examples demonstrating how to apply Plain Speech and Sentry Voice tones to these specific UI elements.