brand-guidelines

Brand guidelines establish consistent messaging, visuals, and assets by documenting typography, color, and design-system standards. This skill creates a comprehensive blueprint stored at .claude/BRAND-GUIDELINES.md with supporting assets, enabling uniform outputs across your project's design and development phases.

Effective brand guidelines cover typography, color palettes, design-system principles, logo usage, and visual consistency rules. This skill systematically captures these elements through interactive discovery, creating an actionable reference that dependent workflows automatically apply.

Yes. Codified brand guidelines serve as onboarding documentation, clearly communicating brand identity to new team members and ensuring they maintain consistency in all outputs. Storing guidelines at .claude/brand/ makes them discoverable and referenceable across workflows.

Brand guidelines bridge design and development by documenting visual and messaging standards that both disciplines reference. This skill enables design-to-development handoffs where developers automatically apply stored guidelines, reducing interpretation gaps and inconsistencies.

A brand audit analyzes existing brand outputs for inconsistencies; creating guidelines establishes the standards to prevent those inconsistencies. This skill supports both: analyzing current brand identity and establishing comprehensive, codified guidelines for consistent future outputs.

No. This skill uses interactive discovery questions to extract and codify brand identity, making it accessible regardless of design background. It translates your brand vision into actionable guidelines without requiring pre-existing design documentation.