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brand-health-tracker

Measure and synthesize brand health metrics into a six-pillar scorecard and trend tables.

Updated Apr 13, 2026
Search Tags:#nps#share-of-voice#sentiment-analysis#brand-tracking#brand-health#brand-equity
One-click install
npx skills add https://github.com/nazlicancaglar/nova-workflow --skill brand-health-tracker
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-health-tracker
Source: https://github.com/nazlicancaglar/nova-workflow/tree/main/skills/analytics-reporting/brand-health-tracker
Command: npx skills add https://github.com/nazlicancaglar/nova-workflow --skill brand-health-tracker

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Brand health tracker solves the problem of marketing teams lacking a unified, repeatable way to measure long-term brand equity and reputation beyond short-term campaign metrics. It turns fragmented signals (search, traffic, mentions, surveys, NPS, and CRM outcomes) into a single coherent view that explains why performance metrics change over time and when to invest in brand building.

Core Features & Use Cases

  • Six-pillar framework: Computes awareness, consideration, perception, preference, advocacy, and an aggregated brand equity index to surface strengths and risks.
  • Multi-source measurement: Integrates survey design, branded search trends, GA4 behavioral metrics, social listening mention volume & sentiment, NPS collection, and share-of-voice analysis for competitive context.
  • Actionable outputs: Produces a brand health scorecard, trend tables, SOV vs. SOM analysis, 60/40 investment check, and prioritized recommendations for marketing strategy or rebranding triggers.
  • Use Case: Execute quarterly brand tracking for a national brand to justify budget shifts, detect early brand erosion, and recommend tactical activation to support long-term growth.

Quick Start

Ask the skill to generate a Brand Health Report for [Brand Name] covering awareness, sentiment, share of voice, NPS, and a composite equity score for the last quarter.

Frequently Asked Questions about brand-health-tracker

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I track brand health metrics across awareness, consideration, and perception?▼

Brand health tracking synthesizes awareness, consideration, perception, preference, advocacy, and equity metrics into a unified six-pillar scorecard. It aggregates fragmented signals from surveys, branded search, GA4, social listening, and NPS to explain performance changes over time.

What is the best way to calculate share of voice and compare it against competitors?▼

Share of voice analysis compares your brand's mention volume and visibility against competitors. This skill processes social listening and search data to produce competitive SOV comparisons and SOV vs. SOM analysis tables for marketing strategy decisions.

How do I set up NPS reporting and combine it with brand equity scoring?▼

NPS reporting integrates survey responses with behavioral metrics to calculate your Net Promoter Score. The system aggregates this advocacy data with awareness and perception scores to generate a composite brand equity index.

Can I use GA4 behavioral metrics and social listening data for quarterly brand tracking?▼

Quarterly brand tracking combines GA4 behavioral metrics, social listening mention volume, sentiment analysis, and branded search trends. This multi-source approach detects early brand erosion and produces trend tables suitable for stakeholder reports.

How does sentiment analysis factor into a brand health scorecard?▼

Sentiment analysis evaluates social mention volume and tone to inform the perception pillar of the brand health scorecard. It processes social listening data to surface brand strengths and risks within the aggregated equity index.

When do I need a composite brand equity index instead of just tracking campaign metrics?▼

A composite brand equity index is needed when short-term campaign metrics fail to explain long-term performance changes. It aggregates six pillars of brand health to identify when to invest in brand building or trigger rebranding initiatives.

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