brand-identity

Guide teams through a six-phase brand-identity workshop producing a cohesive brand concept.

Updated Aug 23, 2026
One-click install
npx skills add https://github.com/120ventures/claude-skills --skill brand-identity-120ventures
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: brand-identity
Source: https://github.com/120ventures/claude-skills/tree/main/brand-identity
Command: npx skills add https://github.com/120ventures/claude-skills --skill brand-identity-120ventures

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Builds a coherent brand identity by guiding teams through a structured, six-phase workshop that culminates in a ready-to-use design system including inspiration, personality, colors, assets, logo concepts, and a website blueprint.

Core Features & Use Cases

  • Guided six-phase process: inspiration, brand personality, color systems, assets, logos, and website planning.
  • Interactive prompts and structured outputs to align stakeholders and accelerate brand decisions.
  • Use case: startups launching a new product can rapidly define their brand language and deliverables for design and development.

Quick Start

Start Phase 1 by sharing inspiration sources (links, images, or descriptions) to seed the workshop and set the creative direction.

Frequently Asked Questions about brand-identity

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a brand identity from inspiration to website planning?

Build a brand identity by progressing through a structured six-phase workshop covering inspiration, brand personality, color systems, assets, logo concepts, and website planning. Teams share inspiration sources to seed the creative direction and align stakeholders through interactive prompts.

What is the best way to define a brand personality and color system for a new startup?

Defining a brand personality and color system for a startup requires a structured workshop process that translates shared inspiration sources into cohesive brand concepts. This human-centered approach accelerates brand decisions through interactive prompts and phase-ordered outputs.

Can I use this brand identity workshop to generate logo concepts and design assets?

Yes, this brand identity workshop generates logo concepts and design assets. The six-phase guided process explicitly covers creating assets and logo concepts, delivering a ready-to-use design system that aligns with frontend-design workflows.

What do I need to start a brand identity workshop for my product team?

To start a brand identity workshop, you need to share inspiration sources such as links, images, or descriptions. Providing these materials seeds the workshop and sets the creative direction for the subsequent brand personality, colors, and logo phases.

Does this brand identity process align with frontend-design workflows?

Yes, this brand identity process aligns with frontend-design workflows. The workshop culminates in a ready-to-use design system including brand colors, assets, and a website blueprint that integrates directly into frontend planning and development.

How does a structured brand identity workshop accelerate brand decisions for stakeholders?

A structured brand identity workshop accelerates brand decisions by guiding stakeholders through interactive prompts and phase-ordered outputs. This human-centered process ensures alignment from initial inspiration to final website blueprint without unstructured brainstorming.