brand-identity-agent

Start with research into real automotive and industrial brand references, then explore the full wordmark before any symbol. Test every candidate in monochrome at small sizes like favicons, invoices, and parts stickers before committing to color.

A good wordmark keeps the brand name fully readable, uses one meaningful typographic intervention rather than many decorative cuts, and survives engraving-scale reproduction. It should avoid generic tropes like gears, shields, wings, and italic racing type.

Reject directions relying on car silhouettes, speedometers, literal cogs, hexagon letter badges, and red/black tuning-shop styling without evidence. Derive visual logic from an authentic concept, such as the mechanical spline's fit and alignment principles, instead of decoration.

A young brand should start with its full wordmark because the name needs visibility to build recognition. A standalone symbol or compact mark is only justified after the wordmark yields ownable geometry and recognition logic is proven.

Color decisions should wait until the geometry survives black-and-white evaluation. Later color selection must account for differentiation, UI accessibility, print and signage, dark and light backgrounds, and the category's heavy use of red and black.

Compare the finalist against direct-category automotive marks and any same-name brands for obvious visual confusion, and flag likely conflicts before final recommendation. This similarity screening is a design caution, not a substitute for legal trademark clearance.