brand-naming-strategies

Generate startup brand names using SMILE and SCRATCH frameworks with scoring and trademark checks.

37|4|Updated Dec 6, 2025

Search Tags:#trademark #brand naming #sound symbolism #SMILE SCRATCH #domain availability

Ready to run

npx skills add https://github.com/mike-coulbourn/claude-vibes --skill brand-naming-strategies

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: brand-naming-strategies
Source: https://github.com/mike-coulbourn/claude-vibes/tree/main/plugins/vibes/skills/brand-naming-strategies
Command: npx skills add https://github.com/mike-coulbourn/claude-vibes --skill brand-naming-strategies

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Provides naming frameworks, evaluation criteria, and templates to generate and assess startup names, including SMILE/SCRATCH, sound symbolism, and naming matrices.

Core Features & Use Cases

Naming Frameworks: SMILE, SCRATCH, and sound-symbolism guidelines.
Evaluation Templates: Scorecards for candidate names and domain/trademark checks.
Naming Matrix: Positioning options on descriptive, suggestive, and abstract axes.
Use Case: Rapidly shortlist 50-100 names and filter to a strong set with trademark considerations.

Quick Start

Generate 10 descriptive brand name options and evaluate them using the Name Evaluation Scorecard.

Frequently Asked Questions about brand-naming-strategies

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I generate startup brand names using naming frameworks?▼

Generate startup brand names by applying the SMILE and SCRATCH frameworks along with sound symbolism principles. The Skill produces structured candidate lists organized by naming strategy—descriptive, suggestive, and abstract—enabling rapid shortlisting of 50–100 options before evaluation.

What's the best way to evaluate brand name candidates before trademark filing?▼

Evaluate brand names using the Name Evaluation Scorecard, which assesses candidates against memorability, distinctiveness, and domain availability. This structured rubric filters shortlisted names to strong contenders while flagging trademark and domain conflicts early.

How does sound symbolism help create more memorable brand names?▼

Sound symbolism applies phonetic principles—vowel openness, consonant hardness, and syllable patterns—to make names more memorable and emotionally resonant. The Skill guides selection of sonic attributes that align with brand positioning and audience perception.

Can I use the naming matrix to position brands across descriptive, suggestive, and abstract axes?▼

Yes. The naming matrix organizes candidates along descriptive (literal meaning), suggestive (indirect association), and abstract (no semantic link) axes. This positioning framework clarifies brand strategy and helps select names aligned with market differentiation goals.

Do I need to check domain and trademark availability as part of the naming process?▼

Yes. The Skill includes domain and trademark availability checks as integral workflow steps. Availability tracking templates ensure selected names are legally defensible and web-accessible before final presentation.