brand-naming-strategies

Generate startup brand names by applying the SMILE and SCRATCH frameworks along with sound symbolism principles. The Skill produces structured candidate lists organized by naming strategy—descriptive, suggestive, and abstract—enabling rapid shortlisting of 50–100 options before evaluation.

Evaluate brand names using the Name Evaluation Scorecard, which assesses candidates against memorability, distinctiveness, and domain availability. This structured rubric filters shortlisted names to strong contenders while flagging trademark and domain conflicts early.

Sound symbolism applies phonetic principles—vowel openness, consonant hardness, and syllable patterns—to make names more memorable and emotionally resonant. The Skill guides selection of sonic attributes that align with brand positioning and audience perception.

Yes. The naming matrix organizes candidates along descriptive (literal meaning), suggestive (indirect association), and abstract (no semantic link) axes. This positioning framework clarifies brand strategy and helps select names aligned with market differentiation goals.

Yes. The Skill includes domain and trademark availability checks as integral workflow steps. Availability tracking templates ensure selected names are legally defensible and web-accessible before final presentation.