brand-review

Identify brand-voice deviations in marketing content and propose before/after fixes.

4|4|Updated Dec 15, 2024

Search Tags:#messaging #compliance #style-guide #brand-voice #copy-review #brand-review

Ready to run

npx skills add https://github.com/adrianliechti/wingman-chat --skill brand-review-adrianliechti

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: brand-review
Source: https://github.com/adrianliechti/wingman-chat/tree/main/skills/marketing/brand-review
Command: npx skills add https://github.com/adrianliechti/wingman-chat --skill brand-review-adrianliechti

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Brand-consistent marketing content is essential for trust and differentiation, but teams frequently drift from voice, terminology, and messaging pillars. This Skill analyzes drafts against brand guidelines, flags deviations by severity, and suggests concrete before/after fixes to keep content on-brand.

Core Features & Use Cases

Voice and Tone checks: evaluates whether the content matches defined brand voice attributes and flags shifts.
Terminology and Messaging: ensures preferred terms are used and messaging pillars are consistently represented.
Compliance and Style: detects missing disclosures, potential legal flags, and style-guide violations across formats (web, social, ads).
Use Case: audit copy before publication, align new campaigns with branding, or screen for unsubstantiated or risky claims.

Quick Start

Review the attached draft against the brand guidelines and provide a prioritized before/after edit plan.

Frequently Asked Questions about brand-review

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I check if my marketing copy aligns with our brand voice?▼

To check marketing copy, you can run a brand-voice review that analyzes drafts against defined brand guidelines, flags voice and tone deviations, and outputs a prioritized list of before/after wording fixes.

Can I audit social media content for style-guide violations and compliance flags?▼

Yes, you can audit social media content to detect style-guide violations, identify missing disclosures, and generate a compliance flag list to screen for potential legal risks before publication.

What is the best way to ensure messaging pillars are represented in new ad campaigns?▼

The best way to ensure messaging pillars are represented is to run a terminology and messaging audit that compares ad drafts against brand guidelines and suggests concrete wording changes for consistency.

Do I need to provide a brand style guide to review copy for terminology consistency?▼

Yes, you need to provide a brand style guide or messaging pillars as input so the review can accurately compare drafts against preferred terms, evaluate voice attributes, and propose aligned edits.

How does a brand-voice deviation review handle web copy audits?▼

A brand-voice deviation review handles web copy audits by evaluating the content against messaging pillars, flagging shifts in tone by severity, and suggesting specific before/after edits to maintain brand trust.