brand-style-guide

Create a brand style guide using an eight-section framework and templates.

523|69|Updated Apr 28, 2026
One-click install
npx skills add https://github.com/rampstackco/claude-skills --skill brand-style-guide-rampstackco
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: brand-style-guide
Source: https://github.com/rampstackco/claude-skills/tree/main/skills/brand-style-guide
Command: npx skills add https://github.com/rampstackco/claude-skills --skill brand-style-guide-rampstackco

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Build and maintain a canonical brand style guide that documents the full brand system and serves as a single source of truth for design and messaging across teams.

Core Features & Use Cases

  • Eight-section framework covering Story, Logo system, Color, Typography, Imagery, Voice, Applications, and Dos & Don'ts.
  • Provides templates (references/style-guide-template.md) and maintenance guides (references/maintenance-playbook.md) to standardize creation, updates, and governance.
  • Supports multi-format delivery (web-ready and print-ready artifacts) and handoff-ready deliverables for designers, developers, and vendors.

Quick Start

Create a first draft of a brand style guide using the eight-section framework and the provided inputs.

Frequently Asked Questions about brand-style-guide

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is a brand style guide and what sections should it include?

A brand style guide codifies your brand identity into a single source of truth. This skill uses an eight-section framework covering Story, Logo system, Color, Typography, Imagery, Voice, Applications, and Dos & Don'ts to document the full system.

How do I create a brand style guide for design and marketing teams?

You create a brand style guide by consolidating brand assets into a formal framework. This skill provides templates and a maintenance playbook to standardize creation, updates, and governance for cross-functional design and marketing teams.

Can I use this to audit an existing brand identity system?

Yes, you can audit an existing brand identity system. This skill consolidates and codifies current assets, allowing design and product teams to review, update, and hand off a maintainable brand style guide across digital and print channels.

Does this brand style guide framework support both digital and print delivery?

Yes, the brand style guide framework supports multi-format delivery. It generates web-ready and print-ready artifacts, ensuring handoff-ready deliverables for designers, developers, and vendors across both digital and print channels.

What is the best way to maintain and govern brand guidelines over time?

The best way to maintain brand guidelines is using a formal maintenance playbook. This skill includes a reference maintenance guide to govern updates and versioning, ensuring the brand style guide remains a sustainable, single source of truth.

How do I hand off a brand style guide to external vendors and developers?

You hand off a brand style guide by generating standardized, multi-format deliverables. This skill produces web-ready and print-ready artifacts using templates, ensuring external developers and vendors receive clear, actionable brand guidelines.