brand-values-development

Core brand values are identified through structured discovery and then categorized using Lencioni's framework—Core, Aspirational, Permission-to-Play, and Accidental values. This Skill provides worksheets and discovery questions to help teams surface 3 core values and 2 aspirational values that guide everyday decisions and behavior.

Core values describe what your organization authentically does now; aspirational values describe what you want to become. Lencioni's framework separates these alongside Permission-to-Play values (table stakes) and Accidental values (unintended). This Skill helps you distinguish and test each category.

The Fire-Someone test, Antivalue test, and behavioral specificity checks validate whether values are real, not decorative. Observable behaviors and differentiation tests confirm that values guide decision-making and hiring. This Skill provides templates to map values to measurable actions.

Yes. Lencioni's categories let you classify existing values and run differentiation tests—Opposite, Antivalue, and Fire-Someone tests—to ensure each value is distinct, defensible, and actionable. This Skill includes assessment templates for category validation and behavior mapping.

The Skill includes discovery worksheets, value assessment templates, and behavior-mapping worksheets. These structure the identification, categorization, differentiation testing, and documentation of core values so they remain aligned with organizational decisions.