What problem does it solve? Art Directors producing Movistar campaign assets need to apply dozens of interdependent brand rules (grid math, typographic hierarchy, color-by-background constraints, WCAG contrast, price composition) consistently across every piece, and mistakes in any one rule break brand compliance. ## Core Features & Use Cases - Grid and signature system: Computes the X module from the shortest side (side/16), sets logo size (3X, 6X for billboards), margins, and allowed M logo positions. - Color and contrast governance: Provides Do's/Don'ts per background color, a full WCAG contrast matrix (AAA/AA/A) across all brand hex values, and absolute prohibitions (e.g., one secondary color per piece). - Typographic hierarchy and pricing: Defines the Y-based proportional scale (H1, H2, CTA, bodycopy, legal) and detailed price composition rules including promotional strikethrough pricing. - Use Case: An Art Director building a digital banner loads this skill to calculate the grid, choose a connected-container layout, verify title/background contrast against the WCAG matrix, and compose a promotional price with correct proportions. ## Quick Start Load this skill together with brand-visual-guidelines-movistar and ask the Art Director to compose a Movistar campaign banner for a given format, applying the grid, hierarchy, and color rules.
