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brand-voice-guidelines

Community

Shape consistent brand voice across channels.

Marketing & Sales#tone#copywriting#brand-guidelines#brand-voice#brand-consistency#messaging-framework#tone-matrix
Authorthatrebeccarae
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Crafting and maintaining a cohesive brand voice across marketing, content, social, and support channels is difficult without a shared framework. This skill defines a repeatable process to establish voice attributes, tone, and messaging guidance, and to store them in a reusable Brand Voice Document.

Core Features & Use Cases

  • Define 3-5 voice attributes with clear Do/Don't examples to anchor consistency.
  • Create a Tone Matrix that maps voice across contexts (marketing, support, product, crisis) and audiences.
  • Build a Messaging Framework (brand promise, value propositions, tagline, elevator pitch) and a channel-specific guideline suite.
  • Produce and maintain a Brand Voice Document that teams can reference during content creation and audits.

Quick Start

Define your brand's voice attributes, tone objectives, and messaging framework, then compile them into a Brand Voice Document.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: brand-voice-guidelines
Download link: https://github.com/thatrebeccarae/claude-marketing/archive/main.zip#brand-voice-guidelines

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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