brand-writer

Generate and review written content following Zed's brand voice guidelines.

88.3k|9.9k|Updated Feb 20, 2021
One-click install
npx skills add https://github.com/zed-industries/zed --skill brand-writer
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: brand-writer
Source: https://github.com/zed-industries/zed/tree/main/docs/.conventions/brand-voice
Command: npx skills add https://github.com/zed-industries/zed --skill brand-writer

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) and scripts (resource) components.

What problem does it solve?

This Skill ensures all written communication aligns with Zed's specific brand voice, which is developer-first, technically grounded, and confidently understated, preventing off-brand messaging.

Core Features & Use Cases

  • Brand Voice Adherence: Writes and reviews copy to match Zed's established tone, principles, and messaging.
  • Content Generation: Drafts copy for various platforms (homepage, release notes, docs) following a structured process.
  • Use Case: You need to write a new feature announcement for the Zed blog. Use this Skill to draft the copy, ensuring it sounds like it's from the Zed team and resonates with developers.

Quick Start

Use the brand-writer skill to draft homepage hero copy.

Frequently Asked Questions about brand-writer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write developer-first marketing copy that matches Zed's brand voice?

To write developer-first marketing copy matching Zed's brand voice, draft and validate content through a structured process that enforces technical accuracy and a confident, understated tone. This prevents off-brand messaging across homepage and blog platforms.

Can I generate technical documentation that maintains a confident, understated tone?

Yes, you can generate technical documentation maintaining a confident, understated tone by following structured drafting and validation rules. This ensures docs remain technically grounded and developer-first, aligning with established messaging principles.

What is the best way to draft release notes for a developer-focused product launch?

The best way to draft release notes for a developer-focused product launch involves using a structured generation process that enforces brand voice adherence. This produces technically accurate, confidently understated copy that resonates with developers.

Does this content review process check for technical accuracy as well as brand voice?

Yes, the content review process checks for both technical accuracy and brand voice. It validates written communication against specific guidelines, ensuring messaging remains technically grounded and consistent with a developer-first approach.

How do I review existing homepage hero copy to ensure it sounds like it is from the Zed team?

To review existing homepage hero copy and ensure it sounds like it is from the Zed team, validate the text against established brand voice guidelines. This confirms the copy adheres to technical accuracy and an understated tone.

When should I use a structured drafting process for developer communication?

You should use a structured drafting process for developer communication when generating marketing, documentation, or release notes content. This ensures all written materials maintain brand voice adherence and prevents off-brand messaging.