What problem does it solve? Turning a rough idea into a coherent brand usually requires expensive agency work or produces generic AI-marketing output. This Skill runs a structured branding workflow that researches competitors, validates viability with a kill-gated scorecard, and delivers a complete brand book grounded in dated, sourced evidence. ## Core Features & Use Cases - Research-first workflow: Harvests Reddit and Google Trends signals via research-brand.mjs, then guides competitor teardowns, naming-pool scans, visual trend scans, and TAM/SAM/SOM sizing into a sourced brand-brief.md. - Deterministic validation gate: validate-brand.mjs scores seven criteria out of 35 and returns BUILD, ITERATE, or PIVOT verdicts, with kill criteria that stop work on unviable ideas before any brand book is written. - Complete brand book deliverable: Produces brand-book.md with a three-name pack plus winner, a one-liner under 15 words, messaging hierarchy, proof points, taglines, visual direction with hex palette and typography, and a voice guide written from the author's taste profile. - Audit harness: audit-branding.mjs runs automated checks on structure, word counts, fluff blocklists, and banned words, then a fresh auditor subagent scores the pack out of 50 before delivery. - Use Case: A founder with an idea for an AI journal runs the skill to get a validated name (with domain, handle, and trademark checks), positioning, visual identity, and voice guide that downstream skills reuse for landing pages, emails, and ads. ## Quick Start Ask the agent to turn your idea into a complete brand, for example: "Brand my idea — an AI journal for founders — with researched naming, validation, and a full brand book."
