What problem does it solve? Marketing strategists often receive incomplete or poorly structured input documents from business areas, leading to weak campaign briefs. This Skill provides an official 14-criteria rubric to systematically score any input document (max 21 points) and decide whether it is ready to move to planning. ## Core Features & Use Cases - Weighted Scoring System: Seven critical criteria worth 2 points each and seven important criteria worth 1 point each, with covered/partial/absent states. - Approval Bands: Maps total scores to four outcomes (APROBADO, CON GAPS, INCOMPLETO, RECHAZADO) with clear next actions. - Gap-to-Question Generation: Converts missing criteria into a maximum of 5 prioritized, jargon-free questions for the requesting area. - Use Case: A strategist receives a product launch document from the Devices team, scores it against the rubric, finds it rates 11/21, and automatically generates targeted questions about audience definition and expected customer action before briefing the Planner. ## Quick Start Evaluate this input document from the commercial area against the brief quality rubric and tell me its score and which questions to send back.
