brunson-brunson-copy

Generate direct-response marketing copy using Hook-Story-Offer and Attractive Character frameworks.

Updated May 6, 2025
One-click install
npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill brunson-brunson-copy
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: brunson-brunson-copy
Source: https://github.com/rodrigo-altissimo/qiartificial/tree/main/.claude/skills/brunson/brunson-copy
Command: npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill brunson-brunson-copy

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires squads/brunson/data/minds/brunson-voice-dna.yaml, squads/brunson/data/minds/brunson-thinking-dna.yaml, squads/brunson/data/minds/brunson-copy_dna.yaml.

What problem does it solve?

This Skill helps you produce high-converting marketing copy—sales pages, VSL scripts, headlines, emails, CTAs, and ad copy—using the Hook-Story-Offer method and Attractive Character storytelling, so your offer feels like the inevitable next step.

Core Features & Use Cases

  • Hook-Story-Offer conversion writing: Generates persuasion-first copy where the hook opens an loop, the story builds belief, and the offer closes.
  • Attractive Character + Inception Secrets: Crafts story-driven persuasion with persona backstory, strategic flaws, polarity, and idea-planting instead of empty claims.
  • Brunson framework-focused deliverables: Supports common direct-response asset types including sales pages, VSLs, headlines, fascinations/bullets, squeeze pages, upsell/OTO copy, and copy audits aligned to the relevant checklists.

Example use case: You need a sales page for a VSL course that turns “I’m not sure this will work for me” into belief—so you generate a complete page structured around Who/What/Why/How plus Hook-Story-Offer and proof/inception elements.

Quick Start

Ask the AI to write a complete sales page using Hook-Story-Offer for your offer, including a customer avatar description, the offer details, and 3 proof points you can truthfully share.

Frequently Asked Questions about brunson-brunson-copy

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
What is the Hook-Story-Offer framework for writing direct-response sales copy?

To write a high-converting VSL script, you need to provide structured inputs about your target audience, the specific offer details, and at least three proof points. The Skill then applies the Hook-Story-Offer method and Inception Secrets to generate a complete, persuasive video sales letter script.

How do I audit my existing sales page copy using the Brunson framework?

You can audit existing sales copy by submitting your current text alongside structured offer and audience details. The system evaluates your copy against predefined Brunson-style checklists, analyzing Hook-Story-Offer alignment, Attractive Character elements, and proof integration to identify conversion gaps.

Can I generate squeeze page and upsell copy for a VSL course launch?

Yes, you can generate squeeze page and upsell copy for a VSL course launch. The system supports common direct-response asset types including opt-in pages, One-Time Offers, headlines, and email copy, ensuring consistent voice and structure across your entire funnel.

What inputs do I need to provide to create effective headline generations and bullet points?

To generate effective headlines and fascination bullets, you must provide structured inputs detailing your offer, customer avatar description, and available proof. The system uses these inputs to apply Brunson copy DNA, ensuring the output matches the intended persuasive voice and structure.

Does this approach work for crafting emails or just long-form sales pages?

This approach works for both crafting emails and writing long-form sales pages. The underlying Hook-Story-Offer framework and Attractive Character storytelling are applied universally across multiple direct-response marketing assets, including short ad copy, CTAs, and full VSL scripts.