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brunson-brunson-funnels

Design marketing funnels using Russell Brunson's Secret Formula and 31 building blocks.

Updated May 6, 2025
Search Tags:#marketing strategy#funnel design#offer strategy#value ladder#brunson#sales architecture#funnel phases
One-click install
npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill brunson-brunson-funnels
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brunson-brunson-funnels
Source: https://github.com/rodrigo-altissimo/qiartificial/tree/main/.claude/skills/brunson/brunson-funnels
Command: npx skills add https://github.com/rodrigo-altissimo/qiartificial --skill brunson-brunson-funnels

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill helps you architect effective marketing funnels by aligning your offer, audience, and traffic temperature to a correct Russell Brunson funnel blueprint so you stop guessing and start building a funnel system that converts.

Core Features & Use Cases

  • Value Ladder Alignment: Selects the appropriate funnel type based on where your offer sits on the Value Ladder (bait, frontend, middle, backend).
  • 7-Phase Funnel Engineering: Ensures every funnel covers all required prospect phases (traffic temperature, pre-frame bridge, qualification, OTO identification, relationship ascension, and selling environment).
  • Funnel Blueprints with Building Blocks: Guides you through the 31 funnel building blocks (hook, story, squeeze page, order bump, OTO/downsells, follow-up, and ascension offers) to produce a coherent page sequence.

Quick Start

Ask it to design your funnel by telling it your Dream Customer, where they spend time online, the bait you can offer, and the transformation result you want for them.

Frequently Asked Questions about brunson-brunson-funnels

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I design a marketing funnel that aligns with my Value Ladder offer?▼

Design a marketing funnel by aligning your offer's Value Ladder level, traffic temperature, and Dream Customer into a complete blueprint. This ensures you select the correct funnel type, such as a self-liquidating offer or webinar, for your specific entry point.

What are the required phases for building a Russell Brunson sales funnel?▼

A Brunson sales funnel requires seven engineering phases: traffic temperature, pre-frame bridge, qualification, one-time-offer identification, relationship ascension, and the selling environment. Covering these ensures a coherent page sequence that converts.

How do I use the Secret Formula to architect my funnel bait and audience?▼

Use the Secret Formula by defining your WHO (Dream Customer), WHERE (where they spend time online), BAIT (what you offer), and RESULT (the transformation). Aligning these elements determines your funnel architecture and follow-up sequence.

Can I diagnose an existing funnel to find out why it is not converting?▼

Yes, you can diagnose an existing funnel by checking it against the 31 building blocks and 7 funnel phases. This identifies missing elements like order bumps, downsells, or ascension offers, producing a corrected, actionable funnel architecture.

What is the best way to structure one-time offers and order bumps in a funnel?▼

Structure one-time offers and order bumps by mapping them to the 31 funnel building blocks within the funnel architecture. This ensures proper OTO identification, relationship ascension, and seamless integration with your follow-up sequence.

When should I use a webinar funnel versus a continuity funnel?▼

Use a webinar funnel for middle Value Ladder offers requiring relationship ascension, and a continuity funnel for backend recurring revenue. The correct choice depends on your offer structure, traffic temperature, and the specific selling environment required.

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