budget-allocator

You allocate marketing budgets by inputting historical channel-level spend, conversions, CPA, and revenue data to generate data-driven allocations. The tool applies performance-based reallocation rules and frameworks like 70-20-10 to maximize ROAS across your channel mix.

Plan quarterly ad spend by dividing your total budget into 70% core performers, 20% growth channels, and 10% experimental funds. This framework uses historical ROAS data to assign spend tiers across marketing channels to balance stability and testing.

Yes, you can shift spend from low-ROAS channels to high-ROAS channels using historical CPA and revenue inputs. The tool generates reallocation rules and triggers that account for diminishing returns to rebalance your ad spend effectively.

Budget optimization works for monthly, quarterly, and campaign-level ad spend planning. It requires channel-level inputs including spend and conversions to generate actionable budget allocations tailored to your specific planning timeframe and business objectives.

Diminishing returns analysis prevents over-investment in saturated channels by adjusting performance-based allocation rules. It uses historical ROAS and CPA data to cap spend limits per channel, ensuring your budget allocation maintains high marginal returns across the funnel stages.