budget-optimization

What problem does it solve?

It solves inefficient Google Ads budget allocation that causes underfunded campaigns to lose impression share and overfunded campaigns to waste spend after diminishing returns.

Core Features & Use Cases

• Portfolio-style budget forecasting: Models marginal return curves using historical performance, seasonality, competitive dynamics, and conversion lag.
• Incremental optimization with constraints: Detects impression-share-limited campaigns and campaigns past the efficient frontier while respecting business constraints (e.g., minimum brand spend, geo minimums, max budget shift).
• Actionable reallocation plans: Produces budget shift recommendations with expected impact projections, confidence intervals, and an implementation/monitoring approach.

Quick Start

Use the budget-optimization skill to generate a 90-day budget reallocation plan that increases spend where marginal ROAS is highest while capping shifts to your chosen limits.