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build-a-brand

Generate a complete brand identity and 15-page brand guidelines PDF from an idea, URL, or reference brands.

1|Updated Jun 20, 2026
Search Tags:#brand identity#logo design#brand guidelines#design tokens#pdf generation#brand strategy#rebranding
One-click install
npx skills add https://github.com/BeanyZoldyck/moggie --skill build-a-brand-beanyzoldyck
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: build-a-brand
Source: https://github.com/BeanyZoldyck/moggie/tree/main/.agents/skills/build-a-brand
Command: npx skills add https://github.com/BeanyZoldyck/moggie --skill build-a-brand-beanyzoldyck

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Creating a coherent brand identity normally requires hiring a studio or assembling strategy, naming, logo, color, typography, and voice decisions piecemeal. This Skill turns any input — an idea, an existing website, product photos, reference brands, or a rebrand request — into a complete brand identity delivered as a 15-page brand guidelines PDF plus an exportable brand kit. ## Core Features & Use Cases - Guided brand strategy workflow: intake questions, 2-3 differentiated positioning directions, then 3 full identity options (name, tagline, palette, typography, voice, logo concept) with a 3-page brand board PDF preview. - 15-page brand guidelines PDF: cover, strategy, foundation, logo rules, color, typography, icons, voice, imagery, visual world, touchpoints, applications, digital/social, and do & don't pages rendered via Pika MCP html_to_pdf with mandatory visual QA. - Brand kit export: a zip containing a machine-readable brand.md spec, logo assets (PNG/SVG/PDF variants), icon SVGs, design tokens (CSS/JSON/Tailwind), font files, and AI prompt starters for on-brand copy and imagery. - Use Case: A founder says "build me a brand for a streetwear label for cat people" and receives strategy directions, three identity options to choose from, a full brand book PDF, and a kit they can hand to a designer or paste into an AI tool. ## Quick Start Ask the assistant to build a brand for your idea, website URL, or reference brands using the build-a-brand skill.

Frequently Asked Questions about build-a-brand

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a brand identity from just an idea?▼

Provide a short description of your idea and answer a few intake questions about audience, positioning, and references. The workflow then presents 2-3 strategy directions, three full identity options with a brand board PDF, and finally a 15-page brand guidelines PDF.

What deliverables does a brand guidelines workflow produce?▼

The primary deliverable is a 15-page brand guidelines PDF covering strategy, logo, color, typography, icons, voice, imagery, touchpoints, and do/don't rules. After approval, you also get a brand kit zip with logo files, icon SVGs, design tokens, fonts, and AI prompt starters.

Can I rebrand an existing website or keep my current logo?▼

Yes. You can provide a URL or existing brand assets, choose refresh versus rebuild, and specify assets to keep such as a wordmark, name, or colors. Kept assets are documented in the guidelines while new elements are proposed only where needed.

Can this run non-interactively from CI or a subagent?▼

Yes. Pass --quick to let the model make all confirmation choices, or --config with a JSON file containing pre-baked intake answers. Non-interactive runs still produce the full 15-page guidelines rather than a condensed deck.

What tools are required to render the brand guidelines PDF?▼

Rendering uses Pika MCP tools: html_to_pdf for the PDF, html_to_png for QA previews, generate_image for imagery and symbols, remove_background for logo cleanup, and analyze_media for visual QA. Local file paths cannot be used; assets must be HTTPS URLs or data URIs.

When should I not use this brand-building workflow?▼

Do not use it when you need a full commerce launch with Shopify setup, product listings, or social posting, since those are explicitly out of scope. It is also unsuitable if you only need a quick logo rather than a complete identity system.

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