What problem does it solve?
Positioning for a LinkedIn agency tends to drift across ICP, brand voice, and offers, leading to inconsistent messaging across website, proposals, and cold outreach. This Skill provides a repeatable framework to craft a four-clause positioning statement, name a signature mechanism, and anchor it to proof from anonymized case studies.
Core Features & Use Cases
- Lock the primary avatar into one sentence using verbatim ICP language.
- Build a three-tier competitor frame (commodity, boutique, solo) with clear anti-position levers.
- Name a distinctive mechanism and summarize its delivery sequence.
- Select and roll up a proof anchor from anonymized case studies for social proof.
- Produce three surface-adapted outputs (master, one-line, two-word category) and ready-to-use adaptations for LinkedIn bio and proposals.
- Validate messaging with a 5-question avatar test and iterate if needed.
Quick Start
Begin by locking the primary avatar from your ICP, then follow Step 2–6 to build the competitor frame, name a mechanism, select a proof anchor, draft three position variants, test them against the avatar, and surface the two adaptations.
