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campaign-analytics

Analyzes campaign JSON to compute attribution, ROI, ROAS, CPA, funnel bottlenecks, and more.

Updated Apr 24, 2026
Search Tags:#attribution#roi#funnel analysis#roas#cpa#marketing metrics#campaign analytics
One-click install
npx skills add https://github.com/Veloxia-agency/VELOXIA-WEB --skill campaign-analytics-veloxia-agency
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: campaign-analytics
Source: https://github.com/Veloxia-agency/VELOXIA-WEB/tree/main/.claude/skills/marketing-skill/skills/campaign-analytics
Command: npx skills add https://github.com/Veloxia-agency/VELOXIA-WEB --skill campaign-analytics-veloxia-agency

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill turns raw marketing performance data into clear attribution, funnel, and ROI insights so teams can identify what drives conversions and what wastes budget.

Core Features & Use Cases

  • Multi-touch attribution: Compare first-touch, last-touch, linear, time-decay, and position-based credit allocation across journeys.
  • Funnel conversion analysis: Detect bottlenecks, measure stage-to-stage drop-off, and compare performance across segments.
  • ROI and benchmark reporting: Calculate ROI, ROAS, CPA, CPL, CAC, CTR, and conversion rates, then flag campaigns against industry benchmarks.
  • Use case: A marketing team can review campaign JSON data to decide which channels deserve more spend, which funnel stage needs optimization, and which campaigns should be scaled or paused.

Quick Start

Use the campaign-analytics skill to analyze your campaign JSON file and return attribution, funnel, and ROI findings in the format you need.

Frequently Asked Questions about campaign-analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate multi-touch attribution for my marketing campaigns?▼

Funnel conversion analysis detects bottlenecks and measures stage-to-stage drop-off across segments. By processing JSON inputs with funnel data, it calculates conversion rates and identifies exactly where prospects exit the marketing funnel before converting.

What's the best way to measure ROAS and CPA across multiple channels?▼

Analyzing raw campaign performance data requires valid JSON inputs containing journeys, funnel, or campaigns data. The system validates these inputs and produces deterministic attribution, conversion, and ROI findings in either JSON or text output format for optimization reviews.

Can I identify funnel bottlenecks and stage-to-stage drop-off using campaign analytics?▼

Funnel conversion analysis detects bottlenecks by measuring stage-to-stage drop-off and comparing performance across segments. Processing valid JSON inputs with funnel data yields deterministic conversion metrics that highlight exactly which stages need optimization to improve overall journey completion.

Does campaign analytics require specific JSON input formats for attribution and ROI reporting?▼

Yes, valid JSON inputs are required containing journeys, funnel, or campaigns data. The analysis validates these inputs and produces deterministic attribution, conversion, ROI, ROAS, and CPA metrics with validation, outputting results in either JSON or text format for optimization reviews.

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