campaign-launcher

A Meta ad campaign brief is translated into an executable campaign, ad set, and ad structure that isolates variables per avatar and angle. This test architecture keeps attribution clean by preventing overlapping audience variables from skewing performance data across sales objectives.

Pre-launch gating validates your brand pack, offer details, avatars, hook volume, coach review, store readiness, pixel/CAPI firing, and unit economics. These quality gates ensure your campaign structure is test-ready and compliant before any MCP-driven entity creation proceeds.

Yes, Meta ad campaigns can be created in a PAUSED state using ads_* MCP calls. The campaign, ad sets, creatives, and ads remain paused, requiring an explicit activation authorization step before any final activation calls are executed to ensure a safe launch.

Compliant Meta ad hooks pass strict quality gates for pattern interrupt, curiosity, pain-proofing, mobile readability, and competitor-phrase saturation avoidance. They must also meet Meta policy compliance constraints, notably for health categories, to prevent policy risks during launch.

Yes, a coach review is required during pre-launch gating. The coach evaluates your campaign brief, ad set structure, and hook concepts before MCP-driven entity creation proceeds, ensuring the campaign structure is test-ready and compliant with all quality gates.

After explicit activation authorization, the paused Meta ad campaign goes live via MCP activation calls. The process then transitions to post-launch analysis skills, handing off the live campaign for ongoing performance monitoring and optimization tasks.