campaign-plan

Generate structured campaign briefs with objectives, audiences, channels, and calendars.

1|Updated Mar 19, 2026
One-click install
npx skills add https://github.com/cy-wali/knowledge --skill campaign-plan-cy-wali
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: campaign-plan
Source: https://github.com/cy-wali/knowledge/tree/main/marketing/skills/campaign-plan
Command: npx skills add https://github.com/cy-wali/knowledge --skill campaign-plan-cy-wali

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Campaign planning is often time-consuming and error-prone. This Skill turns goals into a structured, shareable campaign brief to align teams.

Core Features & Use Cases

  • Structured Briefs: Turn goals into objectives, audiences, messaging, channels, timelines, and success metrics.
  • Channel Strategy & Calendar: Generate a week-by-week plan with dependencies and a reusable content calendar.
  • Inputs & Collaboration: Gathers inputs (goal, audience, timeline, budget) and outputs a plan ready for stakeholder reviews.
  • Use Case: Launch a product with a defined 6-week campaign including owned, earned, and paid channels.

Quick Start

Ask the assistant to generate a full campaign plan for a product launch given a goal, audience, timeline, and budget.

Frequently Asked Questions about campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a structured campaign brief from marketing goals and budget?

Create a structured campaign brief by inputting your marketing goals, audience, timeline, and budget to automatically generate objectives, messaging, channel strategy, content calendar, and success metrics for team alignment.

What is the best way to plan a product launch campaign across multiple channels?

Plan a product launch campaign by defining a timeline and budget to generate a week-by-week content calendar that coordinates owned, earned, and paid channels with dependencies and success metrics.

Can I generate a week-by-week content calendar for a lead generation push?

Yes, you can generate a week-by-week content calendar for lead generation pushes by providing your timeline and audience to produce a structured schedule with dependencies and messaging.

How does automated campaign planning handle channel strategy and success metrics?

Automated campaign planning handles channel strategy by mapping your goals and budget to owned, earned, and paid channels, then defining specific success metrics and timelines within a shareable brief.

What inputs do I need to generate a complete marketing campaign plan?

Generate a complete marketing campaign plan by providing your campaign goal, target audience, timeline, and budget to output objectives, messaging, channel strategy, and a reusable content calendar.

Are generated campaign briefs suitable for stakeholder reviews and cross-team alignment?

Yes, generated campaign briefs are structured and shareable documents designed to align teams and serve as ready outputs for stakeholder reviews across product launches and awareness campaigns.