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campaign-plan

Generate structured marketing campaign briefs with goals, audiences, channels, schedules, and metrics.

1|Updated Mar 30, 2026
Search Tags:#marketing#audience#channel-strategy#kpi#content-calendar#budget-allocation#campaign-plan
One-click install
npx skills add https://github.com/ilove323/comlan-skills --skill campaign-plan-ilove323
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: campaign-plan
Source: https://github.com/ilove323/comlan-skills/tree/main/marketing/skills/campaign-plan
Command: npx skills add https://github.com/ilove323/comlan-skills --skill campaign-plan-ilove323

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Generate a complete, structured marketing campaign brief to replace fragmented planning notes and inconsistent execution, ensuring clear goals, target audiences, channel strategies, content schedules, budgets, and measurable success criteria.

Core Features & Use Cases

  • Campaign overview & SMART goals: Produces a concise campaign name, one-line summary, and measurable primary and secondary objectives.
  • Audience segmentation & messaging: Defines primary and secondary audience segments, pain points, motivations, and tailored message variants.
  • Channel strategy & rationale: Recommends owned, earned, and paid channels with content formats, estimated effort, and budget guidance.
  • Content calendar & asset list: Creates a week-by-week (or day-by-day) calendar, asset inventory with priorities, dependencies, and owners.
  • KPIs, tracking & budget allocation: Specifies primary and secondary KPIs, tracking methods, reporting cadence, and suggested budget split when a budget is provided.
  • Risk identification & next steps: Lists potential risks, mitigation strategies, and immediate launch action items and approvals.
  • Use case example: plan a six-week product launch to generate MQLs across email, blog, paid social, and PR with a prioritized content calendar and KPI targets.

Quick Start

Create a six-week product launch campaign targeting North American mid-market SaaS buyers focused on lead generation with a $50k budget.

Frequently Asked Questions about campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing campaign brief with channel strategy and KPIs?▼

Create a marketing campaign brief by defining SMART goals, target audiences, messaging, and success metrics. This process outputs a structured plan with channel strategies, a content calendar, asset lists, budget allocation, and KPIs to ensure consistent execution.

What is the best way to plan a product launch campaign across paid and owned channels?▼

The best way to plan a product launch campaign is to generate a comprehensive brief covering owned, earned, and paid channels. This defines channel-specific content formats, estimated effort, and budget guidance alongside a week-by-week content calendar.

Can I generate a content calendar and asset list for a lead generation campaign?▼

Yes, you can generate a content calendar and asset list for a lead generation campaign. The output includes a week-by-week or day-by-day schedule, asset inventory with priorities, dependencies, and assigned owners to streamline execution.

How do I allocate budget and define tracking KPIs for a marketing campaign?▼

Allocate budget and define tracking KPIs by inputting your total spend and brand constraints. The campaign plan outputs a suggested budget split across channels, specifies primary and secondary KPIs, tracking methods, and a reporting cadence.

Does the campaign plan include risk identification and launch tasks?▼

Yes, the campaign plan includes risk identification and launch tasks. It lists potential campaign risks, provides mitigation strategies, and outlines immediate launch action items and required approvals to prevent execution delays.

Can I use this for calendar-driven promotions and audience reactivation campaigns?▼

Yes, you can use this for calendar-driven promotions and audience reactivation campaigns. It applies to various scenarios including brand awareness and lead generation, defining audience segments, pain points, motivations, and tailored message variants.

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