campaign-plan

Generate cross-channel campaign briefs with budgets, calendars, and KPI metrics.

Updated Jun 1, 2026
One-click install
npx skills add https://github.com/Nikolaj-Storm/Mad-Minds --skill campaign-plan-nikolaj-storm
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: campaign-plan
Source: https://github.com/Nikolaj-Storm/Mad-Minds/tree/main/onlineminds-marketing/skills/campaign-plan
Command: npx skills add https://github.com/Nikolaj-Storm/Mad-Minds --skill campaign-plan-nikolaj-storm

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Campaign planning for brands often requires assembling multi-channel briefs that align with KPI definitions, currency conventions, and Drive paths. This prompts teams to spend significant time coordinating objectives, audiences, channels, and budgets across paid and organic initiatives.

Core Features & Use Cases

  • Automates creation of a comprehensive campaign plan including objective, audience segmentation, channel strategy (paid Google/Meta + organic), weekly content calendar, budget allocation, and success metrics aligned to house KPIs.
  • Reads account-conventions (brand, KPI definitions, currency, Drive paths) to ensure consistency and export-ready briefs.
  • Supports multiple launch scenarios (launch, promotion, lead-gen pushes) and produces a re-usable campaign brief repository under 05_Plans_and_Strategy/campaign-briefs/ with standardized naming.

Quick Start

Plan a brand campaign by specifying the brand, objective, timeline, and budget to generate a complete multi-channel brief.

Frequently Asked Questions about campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a cross-channel campaign brief with budget allocations and KPIs?

You can create a cross-channel campaign brief by specifying your brand, objective, timeline, and budget to generate a plan covering audience segmentation, channel strategy, weekly content calendar, and success metrics aligned to your house KPIs.

What is included in a multi-week campaign plan for paid search and social?

A multi-week campaign plan includes objective definition, audience segmentation, paid Google and Meta channel strategy, organic outreach, a week-by-week content calendar, budget allocation, and success metrics.

Can I use this for lead generation pushes and product launch promotions?

Yes, this campaign planning approach supports multiple launch scenarios including product launches, promotional events, and lead generation pushes across both paid and organic channels.

How do I align campaign plan currency and Drive paths with my account conventions?

The campaign plan reads your account conventions for brand definitions, KPI definitions, currency, and Drive paths to ensure consistency and produce export-ready briefs stored in standardized repository folders.

What's the best way to standardize campaign briefs across different marketing initiatives?

Standardize campaign briefs by applying consistent account conventions for KPIs and currency, then generating reusable plans with standardized naming conventions saved under a dedicated campaign-briefs directory.

Do I need predefined KPI definitions before planning a multi-channel campaign?

Yes, predefined KPI definitions, currency conventions, and Drive paths are required as account conventions to ensure the generated campaign brief aligns with your existing measurement standards.