What problem does it solve?
Campaign planning for brands often requires assembling multi-channel briefs that align with KPI definitions, currency conventions, and Drive paths. This prompts teams to spend significant time coordinating objectives, audiences, channels, and budgets across paid and organic initiatives.
Core Features & Use Cases
- Automates creation of a comprehensive campaign plan including objective, audience segmentation, channel strategy (paid Google/Meta + organic), weekly content calendar, budget allocation, and success metrics aligned to house KPIs.
- Reads account-conventions (brand, KPI definitions, currency, Drive paths) to ensure consistency and export-ready briefs.
- Supports multiple launch scenarios (launch, promotion, lead-gen pushes) and produces a re-usable campaign brief repository under 05_Plans_and_Strategy/campaign-briefs/ with standardized naming.
Quick Start
Plan a brand campaign by specifying the brand, objective, timeline, and budget to generate a complete multi-channel brief.