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campaign-plan

Generate a marketing campaign brief with audience, messaging, channels, and a content calendar.

Updated Apr 8, 2026
Search Tags:#go-to-market#success metrics#channel strategy#content calendar#campaign planning#messaging strategy#marketing brief
One-click install
npx skills add https://github.com/sun2443/designer-skills --skill campaign-plan-sun2443
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: campaign-plan
Source: https://github.com/sun2443/designer-skills/tree/main/marketing/skills/campaign-plan
Command: npx skills add https://github.com/sun2443/designer-skills --skill campaign-plan-sun2443

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Campaign planning often turns into scattered notes and unclear execution, causing misaligned messaging, missed deadlines, and success metrics that teams can’t track.

Core Features & Use Cases

  • End-to-end campaign brief generation: produces a structured plan covering objectives, audience, key messages, channels, and success metrics.
  • Audience- and goal-aligned messaging: creates core and supporting messages plus channel-appropriate variations and proof points.
  • Execution-ready content calendar: outputs a week-by-week (or day-by-day for short campaigns) calendar with dependencies between assets.
  • Use when you need a launch/lead-gen/awareness plan that turns marketing goals into an actionable, measurable workflow.

Quick Start

Ask to Generate a campaign plan for launching a new B2B product to mid-market teams over the next 6 weeks with a weekly content calendar and clear success metrics.

Frequently Asked Questions about campaign-plan

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing campaign brief with a week-by-week content calendar?▼

A marketing campaign brief translates your campaign objective into audience profiles, messaging strategy, channel allocation, and a measurable week-by-week execution calendar with asset dependencies for product launches or lead-gen pushes.

What is the best way to plan go-to-market messaging for a B2B product launch?▼

Planning go-to-market messaging involves generating core and supporting messages tailored to your target audience, then creating channel-appropriate message variations and proof points to ensure consistent communication across your campaign channels.

Can I generate a day-by-day content calendar for short marketing campaigns?▼

Yes, you can generate a day-by-day content calendar for short campaigns. The campaign planning output adjusts execution timeline granularity based on duration, mapping out asset dependencies and content schedules daily instead of weekly.

How do I define success metrics and KPIs for a lead generation campaign?▼

Defining success metrics and KPIs for a lead generation campaign involves specifying your campaign objective, which prompts the generation of structured, measurable KPIs to track performance alongside risks, mitigations, and budget guidance.

Does campaign planning include budget guidance and risk mitigation?▼

Yes, campaign planning includes budget guidance when budget inputs are provided, and outputs structured risks and mitigations alongside the messaging strategy and content calendar to ensure comprehensive execution readiness.

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