campaign-settings-audit

Flag misconfigured Google Ads location targeting and network settings.

17|5|Updated Jun 25, 2026

Search Tags:#audit #google ads #budget optimization #ppc #media buying #campaign settings

Ready to run

npx skills add https://github.com/portermetricsample/marketing-skills --skill campaign-settings-audit

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: campaign-settings-audit
Source: https://github.com/portermetricsample/marketing-skills/tree/main/google-ads/campaigns/campaign-settings
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill campaign-settings-audit

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill identifies hidden configuration errors in Google Ads campaigns, such as location targeting leaks and unintended network expansion, which often cause significant wasted spend.

Core Features & Use Cases

Location Targeting Audit: Flags campaigns set to Presence or Interest, which can leak budget to unintended geographic areas.
Network Settings Audit: Detects Search campaigns that have Search Partners or Display Network enabled, ensuring budget remains focused on high-intent search traffic.
Use Case: Use this during an account onboarding or periodic hygiene check to instantly identify which campaigns are leaking budget and receive specific, actionable instructions to fix them.

Quick Start

Run the campaign-settings-audit skill to analyze the current Google Ads account and identify any campaigns with incorrect location or network settings.

Frequently Asked Questions about campaign-settings-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I audit Google Ads campaign settings for wasted spend?▼

To audit Google Ads campaign settings for wasted spend, run a configuration check to identify misconfigured location targeting and network participation flags that cause budget leakage outside target markets.

Why does my Google Ads budget leak to unintended geographic areas?▼

Google Ads budget leaks to unintended geographic areas when location targeting is set to Presence or Interest, which allows your ads to display outside your target markets and drains campaign funds.

How do I stop Search campaigns from spending on Display Network and Search Partners?▼

To stop Search campaigns from spending on Display Network and Search Partners, you must audit network participation flags and disable these settings to ensure budget remains focused on high-intent search traffic.

Can I use this campaign settings audit for routine PPC account hygiene?▼

Yes, you can use this campaign settings audit for routine PPC account hygiene. It is designed for periodic maintenance checks and account onboarding to instantly identify and fix budget-wasting configuration errors.

Do I need a specific MCP to query Google Ads campaign configuration fields?▼

Yes, you need the Porter Metrics MCP to execute data queries against Google Ads campaign configuration fields, enabling the audit to analyze network and location settings.

What is the best way to identify misconfigured Google Ads location targeting types?▼

The best way to identify misconfigured Google Ads location targeting types is to run an automated audit that flags campaigns set to Presence or Interest, providing specific instructions to fix the targeting leaks.