campaign-settings-audit

To audit Google Ads campaign settings for wasted spend, run a configuration check to identify misconfigured location targeting and network participation flags that cause budget leakage outside target markets.

Google Ads budget leaks to unintended geographic areas when location targeting is set to Presence or Interest, which allows your ads to display outside your target markets and drains campaign funds.

To stop Search campaigns from spending on Display Network and Search Partners, you must audit network participation flags and disable these settings to ensure budget remains focused on high-intent search traffic.

Yes, you can use this campaign settings audit for routine PPC account hygiene. It is designed for periodic maintenance checks and account onboarding to instantly identify and fix budget-wasting configuration errors.

Yes, you need the Porter Metrics MCP to execute data queries against Google Ads campaign configuration fields, enabling the audit to analyze network and location settings.

The best way to identify misconfigured Google Ads location targeting types is to run an automated audit that flags campaigns set to Presence or Interest, providing specific instructions to fix the targeting leaks.