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campaign-setup

Official

Systematically structure and optimize paid social campaigns.

Marketing & Sales#paid social#ad optimization#budget allocation#campaign setup#platform targeting
AuthorScaleAcademy
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps Creative Strategists systematically structure and optimize paid social campaigns across multiple platforms, ensuring a streamlined process from creative production to launch.

Core Features & Use Cases

  • Campaign Architecture: Defines a 4-phase structure for campaign setup, including creative testing, retargeting, scaling winners, and re-engagement.
  • Naming Convention: Provides a systematic naming convention for campaigns, ad sets, and ads for easy analysis and organization.
  • Kill Rules: Outlines stop criteria based on key metrics to prevent emotional decisions and ensure efficient campaign management.
  • Platform Parameters: Offers detailed references for ad formats, bidding strategies, and targeting options across Meta, TikTok, Google, Snapchat, Pinterest, and LinkedIn.
  • Related Skills: Links to other skills required for a complete campaign, such as creative-brief, static-production, and video-production.

Quick Start

Use the 'campaign-setup' skill to structure the campaign for the brand 'SA' with a conversion objective and a budget of 'CBO'.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: campaign-setup
Download link: https://github.com/ScaleAcademy/creative-strategist-skills/archive/main.zip#campaign-setup

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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