campaign-strategy

Provide the client's website URL and optionally an ICP profile. The skill crawls the homepage, case studies, pricing, and blog, then produces 15-25 campaign ideas ordered from broad to niche, each with targeting filters, AI personalization strategy, and value proposition.

Only publicly available data: website content, LinkedIn activity, job postings, technology stacks, news, funding announcements, Google reviews, and association memberships. G2, Capterra, and Trustpilot reviews are excluded because they are not reliably accessible.

Three proven types are mandatory: a Creative Ideas campaign generating use cases from the prospect's website, a New Hire campaign targeting people in role under 90 days, and a Lookalike campaign targeting companies similar to the client's best case study customers.

Sourcing pulls a new list where every record matches a hard criterion, such as recently funded companies from Crunchbase. Enriching adds data to an existing list to filter or personalize, which is often cheaper and more scalable than sourcing.

Only invert signals that are reliably detectable, such as job titles or job postings. Avoid building campaigns on undetected tech stacks, since failing to detect a tool does not prove the prospect does not use it.