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Channel Playbook -- Digital

Validates Movistar digital advertising pieces against funnel rules, channel guidelines, and automated checks.

1|Updated Jun 29, 2026
Search Tags:#programmatic#funnel#retargeting#meta ads#digital advertising#brand validation#campaign playbook
One-click install
npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill channel-playbook-digital-superreal-io
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Channel Playbook -- Digital
Source: https://github.com/Superreal-io/maia-campaign-skills/tree/main/channel-playbook-digital
Command: npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill channel-playbook-digital-superreal-io

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Digital advertising pieces often mix funnel objectives, overload messages, or degrade brand quality in pursuit of short-term performance. This Skill gives agents a single operational playbook to plan, review, and validate every Movistar digital piece before delivery. ## Core Features & Use Cases - Funnel Architecture: Assigns each piece to awareness, consideration, or performance with defined formats, metrics, and frequency caps per phase. - Channel-Specific Rules: Provides dedicated guidance for Meta, programmatic, display, and retargeting, including frequency limits, exclusion rules, and creative evolution by user behavior. - Automated Validation (D01-D15): Classifies issues as RECHAZO, CORRECCION, or ALERTA so pieces are rejected, corrected, or flagged with editorial justification. - Use Case: An agent drafts a Meta carousel for a Movistar offer. The playbook confirms it targets the performance phase, enforces one dominant idea and one CTA, checks frequency caps, and runs rules D01-D15 before approval. ## Quick Start Review this digital ad concept for Movistar using the channel playbook and tell me which funnel phase it belongs to and whether it passes the D01-D15 validation rules.

Frequently Asked Questions about Channel Playbook -- Digital

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I validate a digital ad against funnel rules?▼

Assign the piece to one funnel phase (awareness, consideration, or performance), confirm it has a single dominant idea and one primary CTA, then run the automated validation rules D01-D15. Rules are classified as RECHAZO, CORRECCION, or ALERTA depending on severity.

What frequency caps apply to retargeting campaigns?▼

Retargeting is limited to a maximum of 3 impacts per user per day, with a 14-day window from the last interaction. Converted users must be excluded immediately, and if a user does not convert after 3 retargeting cycles, the campaign must stop.

What formats does the playbook recommend for each funnel phase?▼

Awareness uses online video, social reach, premium programmatic, and CTV. Consideration uses short video, carousels, sequential display, and dedicated landings. Performance uses Meta conversions, search, retargeting, and tactical display with clear offers.

When is a digital piece rejected under the D01-D15 rules?▼

A piece is rejected when it lacks a funnel phase (D01), mixes all three phases without hierarchy (D02), has more than one dominant idea (D03), a display needs over one second to understand (D07), retargeting lacks a frequency cap (D09), or the landing breaks the ad's promise (D13).

Does the playbook cover Meta-specific advertising rules?▼

Yes. Meta campaigns must be separated by objective (reach, consideration, conversion), maintain visual quality even in performance, hook viewers in the first 2 seconds of Reels and Stories, use lookalike audiences from qualified bases, and test creative variants rather than only audiences.

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